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Campaign Setup |
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Optimal Targeting’s campaign setup includes many phases and components, such as Market Analysis, Keyword List Development, Ad Copy Writing, Campaign Structuring as well as Contextual Marketing & SEM Integration. Read below for a detailed overview of our campaign setup strategy.
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Market Analysis |
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We begin our campaign setup by investigating current market conditions for a client’s particular product or service. We then develop a customized marketing strategy to maximize our client’s competitive advantage and surmount market challenges. We factor in search patterns and buying trends associated with the particular account. Our strategy focuses on achieving the lowest Cost Per Acquisition (CPA) metric possible for each account.
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Keyword List Development |
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We create thousands of keywords per campaign.
All of our keywords are created based on our keyword potency research and custom Optimal Targeting software solutions. We assign custom bidding and advanced match types to each individual keyword based on our research and the customized marketing strategy developed for each client. All of our keywords are organized into a highly structured format resulting in a tightly constructed and cohesive campaign.
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Ad Copy Writing |
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Our skillfully drawn ad copies highlight our client’s unique niche and generate high response from searchers. Dozens of ads are written for each campaign. All ads are optimized to give our clients higher ranking in search engine algorithm-based placements.
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Campaign Structuring |
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Based on our custom, client specific marketing strategy we choose settings and location targeting. We select campaign wide settings which will generate the best Return on Investment (ROI) for each client, on a client by client basis.
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Contextual and Search Engine Marketing Integration |
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We blend the advantages of contextual and search engine marketing, by focusing on search engine traffic but also including ad placements on dozens of popular sites such as (include photo) and hundreds of sites relevant to the products or services which each client markets. Ads will only show up near content relevant to the item being marketed. Our approach seamlessly integrates contextual and search engine marketing to provide clients with a diversified, multifaceted campaign.
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