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Ongoing Campaign Enhancement & Expansion |
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Optimal Targeting provides its clients with aggressive campaign management. Our proactive approach addresses dynamic online marketing factors as well as seasonal marketing trends. We constantly analyze and study performance statistics in order to further optimize our client campaigns and increase customer profits each month. Based on changing market conditions and performance statistics, we implement sweeping campaign-wide revisions and modify keywords, ads and bids. We perform further changes based on statistics garnered from rigorous split ad –copy and keyword testing. Our campaign management focuses on maintaining and increasing our clients’ profit margins.
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Advanced Performance Reporting |
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Based on sophisticated tracking analytics and progressive reporting technologies, we assemble informative and easy to understand overviews of client account.
Our reports are richly illustrated and allow our clients to see a graphic portrayal of their account performance on a month by month basis. Included in our monthly reports is a detailed overview of our account management for the month.
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Quality Score Maximization |
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Optimal Targeting recognizes the crucial importance which Quality Scores play on search engine algorithms. We focus on optimizing each client’s quality score month by month. A high quality score translates into higher positioning and lower bids. A high quality score maximizes Return On Investment (ROI), by driving increased traffic at a lower cost to customer websites. Some of the factors included in the multi-tiered Quality Score Formula are:
» Click- Through- Rate (CTR)
» Keyword Bids
» Campaign Structure
» Campaign Cohesiveness
» Relevance
» Ad Copy
» Landing Page Quality
Optimal targeting has developed a time-tested approach to Quality Score enhancement. We have incorporated this approach into our routine account optimization and campaign management. The result of our Quality Score focused campaign management is significant increase in client ROI from month to month.
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